Market Monitor Report

We already provide the industry's definitive database on facilities and profile millions of live fitness consumers.  It is therefore a natural extension to now collect and report key performance indicators (KPIs).

Compare Performance

The Fitness Market Monitor will offer operators the ability to regularly cross reference their performance against others in the sector, identify trends and gauge fluctuations in business activity.  Operators will be able to track and monitor KPIs such as revenue, yield per member and sales against the UK market and defined competitor sets.

For detailed information about the aspects of the Fitness Market Monitor please click on the relevant links from the menu on the right hand side of this page.

Operators Committed to FMM

A number of organisations have already committed to the FMM service. These include Fitness First, Marriott Leisure Clubs, Serco, DC Leisure, Vision Fitness, The Reebok Club, Tone Leisure, Freedom Leisure, Wychavon Leisure, Fenland District Council, Active Stirling and Jubilee Hall Clubs, amongst others, totalling almost 700 sites. The target for the launch of FMM is to have 1,000 sites participating in the monitor.

Benefits to Operators

1. Benchmark performance against competitors and specifically targeted operator sets.

2. Provide a better understanding of fluctuations in trading, identifying national or regional trends or more isolated performances.

3. Enable more accurate forecasting, budgeting and informing strategic decisions.

4. Allow for sector specific and facility type segmentation of reports.

5. The Fitness Market Monitor will be built from full consultation with all sectors of the industry to ensure relevance, functionality and value drawing upon both lessons learnt from previous benchmark services and following good practice from other monitoring services.

6. The Fitness Market Monitor will directly benefit from the systems, resources, industry experience and current data held by The Leisure Database Company.

Benefits for Industry

1. Inform all stakeholders of the industry value (Government, investors, media and public). The Monitor will work with the sector to provide appropriate aggregated data.

2. Independently or collectively use the results of the benchmark service to lobby Government for funding.

3. Provide independent, representative and accurate statistics for positive media campaigns.

4. Provide independent, representative and accurate statistics to demonstrate to Government/media the value of the sector and as a starting point to analyse the cost saving to the UK tax payer through fitness participation.

Who it's For

• Private Health Club Chains
• Independent Health Clubs
• Trusts
• DSO leisure organisations
• Leisure Management Contractors
• Voluntary Fitness Centres
• Hotel Fitness Clubs

The Fitness Market Monitor is for all operators, large and small.  The aim is to ensure significant participation to deliver the highest quality of reporting relevance and data interrogation. 

With significant participation across the industry the Fitness Market Monitor can deliver robust, relevant and sector specific market intelligence reports with meaningful performance comparisons.

TLDC hold detailed databases on health and fitness and sports and leisure facilities offered at all UK health clubs and leisure centres.  Operators will be able to interrogate the Fitness Market Monitor and report using the TLDC database intelligence to drill down and compare their performance with similar clubs with similar facilities.

Register your interest 

Anyone who would like to register their interest in the Fitness Market Monitor service or would like to discuss it in more detail should contact The Leisure Database Company on 020 7379 3197 or via email at marketmonitor@theleisuredatabase.com