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The new industry benchmarking service, Fitness Market Monitor, will be launched in December 2008.  Designed with extensive consultation from the industry, FMM will offer access and value to the entire industry.

We are an independent leisure market intelligence company providing data, analysis and insight for strategic and tactical decision making.

Health and fitness operators, investors and suppliers buy our intelligence to:

  • Maximise market opportunities and investments
  • Assess strategic options
  • Inform resource decisions
  • Save time and costly mistakes

Econom-exercising David Minton investigates his theory of 'Exerconomics' which posits that a downturn in the economy fuels an upsurge in the public's physical activity. Click here to read more >>

Vital Statistics The Fitness Market Monitor is set to transform the way the industry collects and uses its membership data. David Minton looks at the benefits it will bring. Click here to read more>>

Fit to Govern Barack Obama will be the first self-confessed gym addict to occupy the White House. David Minton asks if he can help shape a nation, and get it IN shape. Click here to read more>>

Free Member Profiling

The Leisure Database Company announces £1m sponsorship investment in health and fitness in the run up to the 2012 Olympics. From April 2007 we are offering fitness gyms a FREE membership


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Got Any Change

Got any change to spare? (Leisure Report, March 2007) David Milton says a new venture form David Lloyd and BUPA might prove to be the shot in the arm the fitness industry needs Change is the key


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Ding Dong Merrily

Ding, Dong, merrily they buy...(Leisure Report, January 2007) David Milton puts down his sherry glass for long enough to give us a review of the year's activity in the health & fitness


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Healthy Growing

The UK's £3.6 billion fitness industry is in the best shape of its 20 year history with more members than ever before. This is the conclusion of the 2007 FIA State of the UK Fitness Industry


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Market Monitor Report

The new industry benchmarking service, Fitness Market Monitor, will be launched in December 2008.  Designed with extensive consultation from the industry, FMM will offer access and value to the entire industry.


read more...

Mountain Climbing

Climb Every Mountain (Leisure Report, February 2007) David Minton says scaling a 2km mountain on a bicycle is less of a task than operators face in their efforts to reack out to members.


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Resilience in the Fitness Sector

Findings from the 2009 FIA State of the UK Fitness Industry Audit.

The UK's £3.77 billion fitness industry is proving resilient in the economic climate, with continued growth in demand, market value and new facilities.


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Spatec write-up

Growth in Spa Sector Signals Bright Future

Since the beginning of April 2007, there has been a 6% increase in the number of Spas** operating in the UK according to the new State of the UK Spa Industry Report 2008.  This research, into the spa sector growth, undertaken for SPATEC by The Leisure Database Company in  March 2008,  has revealed some interesting and encouraging findings. 


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Sport England Data Contract

Sport England has awarded a three year contract to The Leisure Database Company (TLDC) as part of its strategy to increase the number of people taking part in sport.


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